Why Power Couples Don't Power Box Office?

    • Agencies
    • Publish Date: Oct 26 2016 1:17PM
    • |
    • Updated Date: Oct 28 2016 10:43AM
Why Power Couples Don't Power Box Office?

'By the Sea' didn't just flop at the box office. It was a flat out rejection, making a mere $538,000 domestically. How could a movie starring the modern king and queen of Hollywood, Angelina Jolie Pitt and Brad Pitt, the couple who can fetch $14 million for baby photos, have so little audience appeal?
 

 
That's the paradox of this movie star couple: Their star power has always been mightier than their box office power, whether together on screen or apart. And that's not likely to change, now that they're divorcing. "There really is no quantifiable effect that I can see that this would have on their careers or their star power,' says Paul Dergarabedian, senior media analyst for box office tracker comScore. "No matter what movies Brad and Angelina are in, they will always be movie stars. That's just who they are. That's their persona. But I don't think there is anyone who makes a determination whether or not to buy a movie ticket based on the personal life of a star."

 
The learning from Mr & Mrs Smith: The promise of  'Mr. & Mrs. Smith' was somewhat of a false indicator for Pitt and Jolie Pitt. Sure, it was the movie that ignited one of the most observed Hollywood relationships of all time, amassing a cool $186.3 million domestically in 2005, but it wasn't a sign of things to come. Just look at 'By the Sea,' which marked the first time in a decade the couple that launched a million magazine covers would be back on the big screen together. Costing $10 million to make, `By the Sea' debuted in limited release in November of 2015, already hampered by negative reviews, and sank nearly immediately. It stayed in theaters for only a few weeks, never going over 200 screens. In its final day, it averaged $52 per screen.
 
It's somewhat unfair to compare the two films. One is a sexy assassin action comedy designed to appeal to all the other, a languid, introspective and slow-burning art house film. But the truth is, 'Mr. & Mrs. Smith' remains one of the top domestic openers and earners for both Pitt and Jolie Pitt, not adjusted for inflation. Pitt's highest opening weekend is still 'World War Z,' with $66.4 million. Jolie's is `Maleficent' which took in $69.4 million.
 
"They are perceived as movie stars because they look like movie stars, they act like movie stars, they have the money of movie stars, but when it comes to their box office? Brad Pitt used to be considered not a huge box office draw. He always did great work, but it wasn't like his movies were breaking records left and right, like his contemporary Tom Cruise,' noted Dergarabedian.

 
As with before their relationship, during, and after, it will come down to the quality of the movies they choose, Dergarabedian said. For the moment, future projects are likely getting a boost in buzz because of the divorce. Paramount Pictures, the studio releasing Pitt's upcoming WWII film ``Allied,' pushed out a new trailer just a few hours after news broke on Tuesday of the divorce. "In the case of `Allied,' it actually enhances its box office potential because a lot of people who are hearing about the divorce in the mainstream press may never have heard about that movie before. Now it's on their radar,' said Dergarabedian. But, he says, that might only be temporary too. `Allied' doesn't bow until November. "By then this will be so far down in the news cycle it won't be an issue,' he said. ``But for now it has raised the profile.' 
 
 
Abhi-Ash, Ajay-Kajol, Kareena-Saif, why star couples don't make it big on screen? Register to post your comments. 

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Comments

Linet Christina Thomas Ryan International School Nallasopara

because people find nothing unique or new. Or people already have their own choices.

Linet Christina Thomas Ryan International School Nallasopara

because people find nothing unique or new. Or people already have their own choices.

Bhavana Jaison Atomic Energy Central School No 2

Chemistry in the work place and personal life will be different. And it will be a good move if we respect the personal space of the stars r family life and not to make any comment .

Mansi Borade PADUA HIGH SCHOOL-MANKHURD

I think they must think that there personal matter should not get discuss with an known or out side peoples.

Darshil Shah ST. XAVIERS - LOYOLLA -2 LOYOLLA 2

It all depends upon the mindsets of the people and what they want to see.

Ritvik Baweja Bal Bharati Public School

I believe it is just due to our mindset

Himanshi Dhawan Saffron Public School

Well, the people need something new. These celebrities have already got publicised. So, they don''t make it to big screens.

Sharmeen Khan PADUA HIGH SCHOOL-MANKHURD

It all depends on the chemistry they have on screen. If the couples are able to connect with the audiences without letting thier personal relationship in the way, they can surely make it big. Another thing is that the audiences are already aware of the story of the couples and hence the actors do not do justice to the characters.

Hiya Kilam global indian internatonal school

Star couples are not appreciated by people and thus do not make it on screen. The plot of the film starring star couples should be interesting.

saishalini Bethel Mat Hr Sec School

I think so people are hindered by a thought that they are already couples and does have a good understanding between them and the same in movies. So if they act with some other persons they will have a different view.

Adnan Hasan APEEJAY SCHOOL

It all depends on the mindset of the people. If from the starting, we start watching films and dont like star couple act together then we would never like them in the future...

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