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How To Shop To Overcome Breakups?

    • kumar.saurav2@timesgroup.com
    • Publish Date: Jan 25 2017 11:47AM
      • |
    • Updated Date: Jan 25 2017 12:03PM
How To Shop To Overcome Breakups?

Shopping is the best thing in the world — it can cure perhaps any sort of mental stress. If you swear by this logic, this feature should brighten up your day.

Shopping is therapeutic; we have been there and done that. But now there is a research that says that if you ever feel frustrated with your partner but cannot vent it out, buy something for yourself that is of an opposite brand to what your partner would prefer, and you would be over with the pain in no time. Here is everything that you need to know about the research.

What does the research say
A new study has revealed that this strategy was used consistently by partners who were lower in relationship power. "Imagine, for example that you wake up to get ready for work and find dirty dishes in the sink -- again. People higher in relationship power would ask their partners to do the dishes, but someone lower in power is less likely to express this because he or she is worried about harming the relationship," said Danielle Brick, an Assistant Professor at University of New Hampshire.

 "By unconsciously choosing the brand opposite to what their partner prefers, people might feel better without realising it," 

Danielle Brick, an Assistant Professor at University of New Hampshire

How the research was conducted
The researchers found that consumers were using brand choice as a form of behaviour to deal with conflict in relationships. The pattern was found in three different experiments. One of the studies measured the relationship power of participants and acquired the answers about their partners' preferred brand choices in six categories, including coffee, toothpaste and shoes. "The participants were told that they would complete a visual acuity task related to letters, but in reality they were subconsciously seeing their partners' names and words that evoked frustration, sadness or neutral emotions," the study noted. Finally, the participants were asked to choose their preferred brands in the same six categories.

 

via GIPHY

The findings
It was found that partners who were low in relationship power and had been primed to feel frustrated were more likely to choose brands opposite to what partners preferred, otherwise known as "oppositional brand choices". But people who were low in relationship power and primed with sad feelings preferred to pick the same brand their partner preferred. "When people are sad, they tend to be more passive because they are ruminating, so they are not feeling actively oppositional toward their partners," the study noted.

How shopping helps deal with emotional stress in a relationship

  • It diverts your attention
  • It reduces stress
  • Changes your mood
  • It’s something that you do for yourself so you feel good.
  • Enhances confidence
  • Makes you feel independent

Do you consider shopping therapeutic?  Why do you shop — because you need something or to deflect yourself from something that's worrying you? Register now to post your comments

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Comments

Annada Dash KENDRIYA VIDYALAYA -PANVEL

Shopping reduces stress as he said and it also diverts us

Himanshi Dhawan Saffron Public School

I don''t feel that shopping is therapeutic. It''s very rare that I go for shopping. Shopping for me isn''t an activity to deflect me from my frustrations but is something that I do when I am in need of stuff whether it is clothing or stationary.

Anusha Dhar RUKMINI DEVI PUB. SCHOOL(PITAMPURA)

Shopping is also way of finding out more about what you like. You can socialize with a common topic that most girls can blabber on and on about- what are you wearing? where do u shop from? etc. etc.

Harini MS NAGARJUNA VIDYANIKETAN

To me, shopping has always been a luxury and NEVER a necessity. Is it therapeutic? Maybe. But personally, I wouldn''t consider dressing up to be something that helps you get over things.

Aditi Sahi D C MODEL SCH PKL-SEC-7

Yes , I do agree even though I am a tomboy for most of the time but when I am really tensed dressing up with my sister helps both of us to rejuvenate.

Devika Singh DELHI PUBLIC SCHOOL GURGAON SEC45 D

Everyone has different views and opinions. Similarly, while for some people shopping may be the best remedy for a melancholic mood and on the other hand some people might refer shopping to as a necessity of lifestyle. I personally love shopping from my favourite brands. Thus, it may or may not be therapeutic for people depending on their nature.

Afsha Saiyed PADUA HIGH SCHOOL-MANKHURD

Usually I go for shopping when my exams are over to get relaxed .

Mehek Sayyed Padua High School , Mankhurd

No,I don''t agree.I only goes for shopping when i feel and nor mostly.Reading book''s or listening song''s reduce''s my stress at a great level..

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