'Love' Rules On Twitter Profiles: Study

    • IANS
    • Publish Date: Jul 5 2016 1:34PM
    • |
    • Updated Date: Jul 6 2016 9:21AM
'Love' Rules On Twitter Profiles: Study

If you think love for someone or something is disappearing from online conversations, you are probably wrong. An analysis of self-identifying labels in Twitter profile descriptions has revealed that words "love" and/or "lover" figureamong the top 10 profile terms used in every country in Europe.

By looking at profile descriptions for millions of Twitter users, it is possible to see some interesting patterns emerge about how groups of people describe themselves, the study said. The study, conducted by marketingland.com, set out to look at the data behind more than 100 top brands in social media, Facebook Reactions usage, summer blockbusters, link headlines and Twitter profiles in Europe.

The pattern that emerged on Twitter was that the word "love" was most frequently used to describe a user's passion around something - music, sports team, travel - and not necessarily as an amorous reference. Twitter users also mentioned their home cities with high frequency in every country included in the study. 

Countries or nationalities - "German" and "French" - were in the top 10 for every country except for Spain. A love of music made it to the top 10 in every country, with Germany at the top. Researchers found that links to a user's Instagram account appeared in the top 10 for every country, while Snapchat only appeared in French Twitter profiles (but came in at the No.1 spot).

The study also looked at collections of words and phrases in certain categories. 


 

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