This Desi OS Is Bigger Than iOS: 6 Things To Know

    • admin@nie.com
    • Publish Date: Jun 30 2016 12:13PM
    • |
    • Updated Date: Jun 30 2016 2:07PM
This Desi OS Is Bigger Than iOS: 6 Things To Know

Google’s Android OS is undisputable numero uno in India’s smartphone market. But if you thought the second position belongs to Apple’s iOS or Microsoft’s Windows Phone, you got it wrong. The second spot is firmly occupied by indigenous smartphone operating system- Indus OS, created by a Mumbai-based startup with the same name (formerly known as Firstouch).

The company claims to have got 3 million users onboard within just 9 months and has partnered with the government to introduce text-to-speech technology in regional languages. Indus takes pride in being the “world’s first regional operating system”.

According to data from Counterpoint Research with ET, Indus OS had a 5.6% share in the total smartphone market during January-March, ahead of Apple's iOS which was at No. 5 with 2.5% share and Microsoft's Windows which had a share of 0.3% — same as Samsung's Tizen OS - at No. 7.

Here are six things you must know about Indus OS.

1. Second-biggest OS in India

Wondering if Indus OS is the second-largest smartphone OS in India, how come it is less known to the masses? This is because Indus OS is silently running on 13 popular Micromax smartphones including handsets in the Unite, Canvas and Bolt series for quite some time. All these handsets, however, don’t necessarily feature Indus OS branding in general. Micromax being the second largest smartphone brand in India automatically makes Indus OS one of the biggest operating systems in the country.

2. Simply Android


Indus OS is based on Android. It is not a standalone operating system in itself and is just another Android skin. However, the main USP of Indus OS is the focus on regional language and a simple, intuitive interface.

3. Indus Swipe

Indus OS features a unique keyboard app which allows users to translate text real time. The feature called Indus Swipe, translates text to a desired native language with just a right swipe and transliterates when swiped left.

4. Regional language keyboard

The OS has patented regional keyboards that support 12 languages -- Malayalam, Telugu, Tamil, Odia, Assamese, Punjabi, Kannada, Gujarati, Hindi, Urdu, Bengali and Marathi. The keyboard integrates all the languages simultaneously and allows users to type in regional languages using a English keyboard.

5. Indus Messaging

Indus OS allows users to send free text messages to other Indus OS users. Also, it comes with a unique text-to-speech feature. With this, users can select text on websites while browsing and the interface will read aloud the selected text to the user. This means, people who are not comfortable in English can browse for information online and select this feature to understand the text in their native language.

6. App bazaar 

The Android UI comes with its own local app store called App Bazaar, allowing users to download apps in native languages, without requiring them to use email IDs or paying by credit cards. The OS' App Bazaar is claimed to be the world's first regional language app marketplace with over 25,000 apps. Offering apps and digital content in 12 different languages, it boasts of a monthly cumulative app download rate of 130%.

 

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